Brave and Basic Attention Token

published: January 24, 2020
Author: Marco Walz

To access the content of the World Wide Web in a user-friendly manner we all need to use a browser. Nowadays we can choose from many different vendors and probably most of us already made their choice. For all of us that haven't done it yet or aren't used to a specific browser we want to present Brave and explain how everybody (users, publishers and advertisers) can benefit using it.

Who invented Brave?

The co-founder and CEO of Brave is Brendan Eich who is well known for being the creator of JavaScript and former CTO and later on CEO of the Mozilla Corporation which created the well known and popular Firefox browser.

... the entire industry is in need of a fundamental shift from tracking to privacy by default and by design. Brendan Eich

Why should I favour Brave over other browsers?

This is the question we want to give you an answer for within this article. Of course Brave provides the typical features of regular browsers, too. Apart from better performance compared to other browsers Brave ships with some additional features that make it unique and outstanding.

Privacy and security

Data privacy

  • personal browsing data will never get stored on any server
  • data stays private on the device
  • private tabs with Tor integration


  • Ad blocking
  • Fingerprint pevention
  • Cookie control
  • HTTPS upgrading (whenever possible Brave uses https instead of http)
  • Block scripts

All shields are enabled by default and can be customized per site.


  • Built-in password manager
  • Control content access to fullscreen presentation
  • Control site access to autoplay media
  • Send "Do not track" with browsing requests

Brave Rewards, Brave Ads and Basic Attention Token (BAT)

This is probably the Brave feature that most people out there are interested in. Before explaining it in more detail we want to point out that this reward system is probably the easiest way to get people started with cryptocurrency at this point of time.

So if you are an enthusiast and want your family and friends to learn more about crypto you should definitely tell them about Brave.

Brave Rewards / Brave Ads

It is important to know that all advertisements are being blocked by default and that you need to opt-in in order to take part in Brave Rewards.

Afterwards Brave Ads still isn't enabled and you need to activate it in order to get rewards by just browsing the web. You can also decide how many advertisements will be displayed per hour at maximum. The advertisements do not appear within the website itself but instead appear in the form of regular browser notifications.

According to the Privacy Policy Brave Ads is private and anonymous:

If you switch on Brave Rewards and switch on ads (in Rewards settings) you will see ad notifications, and will receive BAT to reward you for viewing these ads. While the ads you see are based on your interests, which are inferred from your browsing, Brave Ads is private and anonymous. The data are stored on your device, and are entirely inaccessible to us. No personal data or browsing history ever leaves the Brave browser on your device. Brave Browser Privacy Policy

Basic Attention Token (BAT)

BAT is a token that follows the ERC-20 standard and lives on the Ethereum blockchain. This token is the heart of the Brave Reward ecosystem.

In the diagram below you can see the the logo of BAT which is a triangle that combines users, publishers and advertisers. These are the 3 roles involved in Brave Rewards:

  1. Users

    • as a user you just browse your favorite websites and from time to time get an advertisement displayed in form of a browser notification
    • for "paying attention" to the advertisement you get rewarded in BAT
    • you can enable auto-contributions to support websites you visit most frequently
    • you can tip your favorite content producers directly through different channels (Website, Twitter, GitHub, Twitch, ...)
  2. Publishers

    • as a publisher you can get verified by Brave and add different channels (e.g. website, youtube, twitter, twitch) where your consumers can send tips in form of BAT to
    • you can use the BAT and convert it to fiat money or you can use it to reward your consumers or you can just HODL it
  3. Advertisers

    • as an advertiser you pay BAT to get your advertisements displayed to people that are probably interested in seeing it

What are you waiting for?

We encourage you to check out Brave and share this article to spread awareness.

If you are already a Brave user you can send us some tips ;-)

Further information:

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